above-the-line advertising

above-the-line advertising (ATL)
рекл. заказываемая (заказная) реклама (рекламные мероприятия, которые заказываются сторонним организациям (рекламным агентствам, периодическим изданиям, радио- и телекомпаниям), а не выполняются сотрудниками фирмы или рекламного агенства; стоимость этой рекламы не входит в бюджет рекламного отдела фирмы или стоимость услуг рекламного агенства (находится "над чертой"))

Англо-русский универсальный дополнительный практический переводческий словарь И. Мостицкого. . 2002-2012.

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